Season 3 of my favourite Fashion Week was last weekend and it kicked off the first day with a BANG! With designers: Starch Foundation, Kage, Emperor 1688, Jean Louis Sabaji, Asudari, and Ezra. A wonderful line up of such talented people.
This season was a bit toned down compared to last years S/S bonanza since their celebrating Autumn/Winter 2014 but don’t worry because all the designers are not afraid of colour this season and it will show in the next 2 days as well.
This year i decided to focus on detail shots of the shows to show how talented our local designers are and how detail oriented Dubai is, And detail shots have always been my favourite part of fashion shows because you can get to see what the designers spent months working on and really get mind blow by the art of fashion, I will also write my commentary on each show but sadly since press are allowed only to sit at the back of the audience and shows and I am a one man show so I couldn’t get the absolute best shots and write down notes but I did my best to bring you the best content from the back seats which the Press are provided. (Sadly “celebrities” and designers “friends” are more favoured more than the actual press and bloggers at these shows but we manage…)
Lets kick things off with
- Starch Foundation:
Designers Timi Hayek & Jo Baaklini Delivered very different and distinct collections. Jo gave us a very summer collection which I guess is going to be released this S/S 2014 because I don’t think I’d want to wear lemons and hot dogs in winter but it was a beautiful collection with such bright colours and patterns and its reminiscent of a french brand called “Au Jour Le Jour” but his collection was a bit more cartoonish which is definitely my style and mantra which is to bring fun and colour to fashion!
Timi followed suit with prints but her focus was on pleating (which is stunning) and her prints were very dark and abstract which is such a refreshing collection to start F/W season with and her cuts and prints were on point with this seasons trends.
Kage definitely strayed away from their L.A. cool girl style with this collection, Working with velvet, Embroidery, And most importantly BLACK! My favourite colour was incorporated so much I almost stood up and clapped until I thought to myself that Kage don’t do menswear (which is sad) and also the fact that their brand is directed more towards International clients rather than cater to Dubai and Arab needs which is great for the brand but not so great to showcase in Dubai but other than that it was such a wearable and cool collection.
- The Emperor 1688:
When it was announced that The Emperor 1688 was taking over Hall 1 at Fashion Forward I knew that they were stepping up their game and making an amazing show, and i sure as hell wasn’t disappointed. From plaid capes and sherlock holmes suits to silk organza show stopping gowns, the three brothers and designers earned their respect as one of the best shows of fashion forward to date. I loved every single look and I NEED all of the mens capes and suits pronto
- Jean Louis Sabaji
Jean Louis Sabaji is one of those designers ho can create a fairytale and a magnificent story from clothing, He turn couture into art which only a few couturiers can create from the likes of John Galliano and the great Alexander McQueen. His collection was definitely inspired by nature and more specifically flowers and plants. It was such an amazing collection and I loved how the music and setting didn’t disturb or take away from the beauty of the clothes but rather complimented it. I’m expecting such a great future from this young man and hopefully one day when he’s showing his collections in paris at somewhere like the Grand Palais and It’s a packed full house, I’ll say I was there to see a great artist and supported him from doing shows at small venues at Fashion Forward! Hats off to you Mr. Jean Louis.
When I read in the designer profile that Lamia Asudari worked under Alexander McQueen, my favourite designer of all time, and studied at Central Saint Martens I had such high expectations and the lady did not disappoint! The collection felt like a winter wonderland with the embellished snow flakes motif over sequined fabric and such cuts and prints which are show stoppers and overall it was a lovely collection but I felt like working with someone as great as McQueen would focus a bit more on the theatrical part of a fashion show and have something that imprints in everyones minds but it was a great show nonetheless and I can’t wait to see what Lamia comes up with next!
It was snowing in April… In Dubai. Now that’s what I call a fashion show. The day ended with gorgeous gowns strutting down the runway at Ezra as always and if i had one sentence to describe this collection it would be: An arabian robotic warrior braving the snowy dunes of Neverland. Yep that’s exactly how i would describe it. From layered maxi dresses to embellished and studded show stopping gowns Ezra has once again confirmed that he is one of the best couturiers of Dubai and internationally and his collections never fail to leave me in awe and I left show with such inspiration (and covered in fake snow) that will last me months, till his next show of course!
So to recap the first day we had hotdogs and lemons, a floral arrangement, Snow in Dubai in April, Embroidered madness, and Velvet for days. What a great start to Fashion week! Day 2 of Fashion Forward will be posted in the next two days (because blog posts aren’t a piece of cake as they seem, they are very hard work… very.) and till next time Stay Chic!
And also to see all the fun I had and more pictures of those 3 days check out my Instagram @Moerz (why aren’t you following me? duh!) and you’ll see that and my daily fashion adventures!